Pair Data integrates with Double Click Ad Exchange to collect users online daily activity data. Pair Data can purchase video, audio, or display ads on multiple networks and manage a variety of ad formats. We will purchase ad space through an impression-by-impression process via supply-side platforms, while ad exchanges require real-time bidding (RTB). Our team will provide a strategic plan prior to the campaign launch, such as pre-defined criteria like audience segmentation, pricing models or any other relevant data. Leveraging this technology opens a new world of opportunities for managing bidding and pricing of your data.
Pair Data Coverages
Available in 5 regions and 243 countries, including:
Through 2 Millions website and apps under Google Network
1 Billon+ global target audience data, including Age, Gender, Parental Status and Household income, was collected and analyzed.
Benefits
• Cost Efficient
• Advertisers get uncontested access to traffic sources from third-party website
• Transparency in media buying and selling
• Helps target the right customers and display ads on cross-platform in real time
Pair Analytics
• Tracking the pre-defined target segment online activity and buying demand from third party website
• Analyze media article which is related to advertiser's product for tracking their audience behavior for tracking their Google ID included : time for internet, types of website, location, IP address, browser, device
• Target at competitor’s coverage among online sector for chasing their audience
Real Time Bidding
• Lower CPC Real time bidding in various online platform by including video, display ad, programmatic and SEM
🔍 BID : $5.0
Platform : HKET
🔍 Bid : $3.0
Platform : Ming
🔍 Bid : $2.8
Each Unit Agv.
Remarketing
• Remarketing the audience’s Google ID to display the ads among cross-platform
Cost Effective
✔ Pair Programmatic advertising works on a CPM (Cost Per Mille), or Cost Per Impression for buying model. Pair Data price is competitively, ads CPM is usually believed to cost somewhere between $0.50 and $2
Reach
✔ Pair Programmatic advertising supports multiple ad exchanges and networks, we can offer advertisers access to far more ad space on thousands of websites at once.
Target Options
✔ Demographic
✔ Interests
✔ Behavior
✔ Contextual
✔ Content Topic
✔ Retargeting
✔ Customer Extension via Lookalike
Pair Programmatic covers 32,000+ Media Placement
across Mobile Site, Website, APP
Reduced Overall Advertising Costs
Big Data of Consumer Profile
• Pair Data records users data for 60 days after they view an ad served by the Google Ad Network.
• Build a profile of the audience, recording them based on the types of websites they use, the websites they visit, and ads they click on.
Pair Data Network Target Options
• Geolocation, country, city, time zone, gender, marital status, income, education level, language, interests
• Device (Desktop, mobile, tablet)
Skippable In-Stream Video Ads
Advantage
Winning Key : Insert videos into top
traffic media in Hong Kong
Coverage : Online Media+Youtube Ads
Position : In-stream in video content of mass media with largest inventory
Targeted Keyword : The video ads will be displayed in any online content which is matched the designated keywords.
Display Ads Advantage
Advantage
Winning Key : Retargeting keywords
and contents of online media
Coverage : All Online Media in HK Target
Options : Interest, device, location, age and targeted media (without gender)
SEM
Advantage
Winning Key : Retargeting keywords
Coverage : Google
Targeted Options : Interest, device, location, age and targeted media
Monitor Campaign Status
Advertiser can view time to check campaign performance by including all platforms, Google, Facebook, Instagram, Youtube etc. The analytical dashboard developed by Pair Asia Technical team is organized and transparent, ensuring advertiser can check data and discuss with top management anytime
Demo : http://pairanalytics.com/demo.html
